Bloom for New and Expecting Moms: a 2020 Virtual Event

Virtual Bloom: An Event for New and Expecting Moms | Rochester Mom

Presented by Olmsted Medical Center & Rochester Mom


Who :: all Rochester Area moms (you do not have to be expecting to attend!)

What :: We are thrilled to present our 5th annual Bloom: An Event or New and Expecting Moms!

Why :: Whether you’re expecting for the first or third time, are fostering, adopting, have a newborn at home or are working your way through the toddler years and thinking of expanding your family in the future, this event is for you. Come enjoy a morning of delicious food, educational resources, giveaways and swag, fun experiences and connecting moms and families with relevant local resources!

When :: Saturday, September 26th, 9 AM. This is simply the time of the live event.  If you are unavailable, you may watch the content whenever it works for you!  We will not draw for giveaways until Saturday, October 3rd.

Where :: from your computer, tablet, or phone (and from the comfort of your couch)! This year’s Bloom will be a virtual event.  Once you have you purchase your ticket, we will invite you to join our Bloom Private Facebook Group where the virtual event will happen live on Saturday, September 26th!

Ticket Prices 

General Admission Ticket: $5
Includes access to virtual event and 20+ high end giveaways

General Admission Swag: $15  (Limited number available)
Includes General Admission to the virtual event, access to 20+ high end giveaways, porch pickup of exclusive swag for moms & babies, includes printed MN MAMA reusable grocery tote. Porch pick up location in NE Rochester. General Admission Swag ticket includes 5 giveaway entries.

VIP Admission Ticket: $25  (Very limited number available)
Includes General Admission to the virtual event, access to 20+ high end giveaways, porch drop off of exclusive swag – including MN MAMA canvas tote bag – and additional VIP swag items. Delivery is limited to the Rochester area (defined as 20 miles maximum from downtown Rochester); no swag or potential giveaway winnings will be shipped. VIP Admission Ticket includes 10 giveaway entries.

NOTES :: Ticket sales END September 24th at 10 PM.  Refunds requested for the original in-person event in April will be honored through August 31st, 2020.


All tickets include the following:

  • Access to the private Facebook group and live event and all of our table sponsors, expert panel, giveaways, surprises, and more!
  • A swag bag loaded with goodies (for those tickets that include swag)
  • 5 giveaway tickets to enter the giveaways of your choice

Our VIP tickets include all of the above in addition to:

  • An VIP swag bag with extra goodies for mom + baby!
  • An exclusive MN Mama canvas tote bag
  • 10 giveaway tickets to enter the giveaways of your choice

*Disclaimers: ALL TICKET SALES ARE FINAL. NO REFUNDS. NO RAIN CHECKS.  In the event that you cannot attend the online event we will do our best to assist you in finding another mom to exchange/give/or sell your ticket if the need arises and/or if time allows. Additionally, everyone that purchases a ticket will be subscribed to our email list (if they have not been already) in order to provide the most timely and up to date event info.

Our Title Sponsor

OMC 900x400

We are so pleased to have Olmsted Medical Center as our Title Sponsor for Bloom for the 4th year in a row. Be sure to stop by their space at Bloom to learn about their beautiful birth center, chat with midwives, prenatal educators and professionals in prenatal and postpartum exercise and more!

“Understanding that labor is a healthy, natural process, OMC encourages families to become active participants in the entire birth experience. Offering family-centered care from early pregnancy to baby’s arrival, our BirthCenter’s facilities and caregivers work hard to provide the best possible birthing experience for you.

We know your birth experience is one of the most important events in your life. Most likely, you are experiencing strong emotions, dreams, and uncertainty in anticipation of your child’s birth. Our staff will walk with you on your journey, providing exceptional medical care, support, and understanding.”

Bloom Video Presentations & Expert Panel Members

We are delighted to welcome professionals and experts to present 8 different video presentations. Regardless of what stage of motherhood you’re in, there’s always something to ask or something new to learn.

2020 Bloom Video Presentation & Expert Panel Members

All video presentations will be emailed out prior to Bloom!  Be sure to watch these presentations and fill out the accompanying quiz to be entered to *WIN* a basket full of all the items from our Minnesota Mama Pop-Up Shop (two mugs, a shirt, tote, blanket, and sweatshirt, a value of $200. See below!)

Questions for our expert panelists will be answered in a pre-recorded Zoom Q+A sessions and shared during out live event!

Your Bloom Experts

Amy Ntoburi | Rochester MN Moms Blog

The Power of a Woman’s Body: a Physiologic Birth

presented by: Amy Ntoburi, Certified Nurse Midwife

Olmsted Medical Center

Olmsted Medical Center’s thriving midwifery service now has 5 Certified Nurse Midwives who attend births at the Women’s Health Pavilion. Midwives view pregnancy and birth as normal life events that can be a healthy time in your life. They are experts in knowing the difference between normal changes that occur and symptoms that require extra attention. Midwives specialize in providing support and education in addition to regular health care and offer health care that respects the goals and choices of each individual woman and family.

Toni Koehler | Rochester MN Moms Blog

Pumping: Realistic Expectations and Reducing Guilt

presented by: Toni Koehler, RN, BSN, IBCLC

Olmsted Medical Center

Tonya has been apart of the OMC Lactation department team for over 15 years.  She became a Internationally Board Certified Lactation Consult in 2009 and continues to rotate her time between OMC Birthcenter and Lactation Service departments.  Her husband Kurt and her have 4 children that have impacted her passion for breastfeeding and working with moms in our community.

Dr. Melissa Richards - Olmsted Medical Center | Rochester Mom

Giving Birth during COVID-19

presented by: Dr. Melissa Richards, M.D.

Olmsted Medical Center

Melissa Richards M.D. is the department chair of the Obstetrics and Gynecology department at Olmsted Medical Center.  Dr. Richards enjoys a full-spectrum practice providing healthcare to patients throughout their life. As an obstetrician, Dr. Richards believes every patient should be well-informed and confident in the care received by her healthcare team.  Dr. Richards is proud of the ongoing response of the OMC staff to provide safe and personalized care during the COVID-19 pandemic. She is also in amazed by the resilience of the patients and families navigating through a life-changing event during life-changing times.

Amy Fry | Rochester MN Moms Blog

Perinatal Education Services at Olmsted Medical Center

presented by: Amy S. Fry, BFA, CD, ICCE, CLC-Coordinator

Olmsted Medical Center

After teaching art in the schools for 15 years, Amy became a DONA certified Doula in 2001, and an ICEA certified Childbirth Educator in 2005. Amy has taught various prenatal classes at OMC since 2002 and accepted the position of Prenatal & Family Education Coordinator in June of 2007. Since then, she has implemented the Perinatal Fitness class into the prenatal class program and recently received her CLC Lactation Counselor certification.

Danielle Sommerfeldt | Rochester Mom

5 Tips for Planning Your Baby-Centric Budget

presented by: Danielle Sommerfeldt

First Alliance Credit Union

When it comes to adding new baby to your family, there’s more costs and expenses to consider beyond the bottles and car seats. In this presentation Danielle will share important tips and advice you may not have thought about to help you successfully prepare your family for your new baby-centric budget.

Danielle Sommerfeldt has over 16 years of financial industry experience and has been a Branch Manager with First Alliance Credit Union for a little over a year. She holds an Associate Degree in Business Management from Rochester Community and Technical College. Danielle grew up in Owatonna, MN where she started her finance career as a Teller. She is married and has an adorably, sassy 1 year old daughter. Danielle calls herself a budgeting nerd because she has to make sure she has money to participate in her favorite hobby, shopping.

Dr. Matt Penz | Rochester MN Moms Blog

The Importance of Pre-Natal Dental Health

presented by: Dr. Matt Penz

Penz Dental Care

A healthy mom is important for a healthy baby. And a big part of being a healthy mom is taking care of your dental health. This is because the health of your mouth affects the health of the rest of your body. Certain medical problems such as heart infections, cardiovascular disease, pre-mature birth, and more are related to poor dental health. So taking care of your teeth during pregnancy (and beyond) is super important.

Kayla Edwards | Rochester Mom

Finding the Right Early Learning Program 

presented by: Kayla Edwards, Child Care Program Director

Rochester YMCA – Early Childhood Learning Center

All of a child’s early experiences, whether at home or in child care are educational. The indicators of high quality care have been studied and research supports when care is consistent, emotionally supportive, and appropriate to the child’s age, development, and temperament, there is a positive effect on children and families. The YMCA Early Childhood Learning Center has put together a helpful checklist for you to help make an informed decision.

Derek and Allison Loftus | Rochester Mom

I THINK I LOST MY MARBLES:  a candid conversation on mental health and motherhood.

presented by: Allison Loftus MA, LPCC, PHM-C, and Derrick Loftus

Flourish Counseling

Adjusting to life after baby is tough and many moms think that feeling sad and overwhelmed is just part of the new mom experience. It can be hard for new moms and families to know what is “normal” mom stuff during the pregnancy and postpartum period and what is symptoms of anxiety and depression.  In this 15 minute clip, licensed professional clinical counselor and certified perinatal mental health specialist, Allison Loftus, and her husband, Derrick, have a candid conversation about all things pregnancy and postpartum answering your frequently asked questions about maternal mental health through the lens of their own personal story and professional expertise.

Allison Loftus MA, LPCC, PHM-C (letters means she read a lot of books, wrote tons of papers, took quite a few tests, and has a butt load of experience under her belt) is the founder and owner of Flourish Counseling Center.  Flourish is committed to the fundamental life value that every person is lovable, worthy, and significant.  She is married to Derrick who not only a gem of a human being but has a big heart for women’s mental health.  They have three kiddos together and share a passion for med-rare hamburgers.  Allison’s enthusiasm for donuts can only be rivaled by Derrick’s love of cheese.  They are a great team and are looking forward to encouraging you on your motherhood journey.

MedCity Doulas | Rochester Mom

Babywearing: Learn What’s Right for You  

presented by: Brittany Baker and Amanda Steele

MedCity Doulas

Babywearing not only creates convenience for caregivers but it meets many biological needs of your infant! In this session with MedCity Doulas, we will explore a variety of carriers, learn how to safely wear your baby and discover why babywearing can be a great foundational parenting tool.

MedCity Doulas is Rochester’s premier doula agency providing continuous physical, emotional, and educational support to Minnesota families through pregnancy, birth, and postpartum.

In working with our team of professional doulas, you will have a positive birth and postpartum experience.  You will feel confident in making decisions and navigating the process knowing our support is unwavering, unbiased and guaranteed.

Our diverse team is composed of career doulas with extensive training and a wide range of specialties. Along with handpicked experts bringing concierge services like nutrition and lactation counseling, wardrobe styling and nursery organization to your MedCity Doulas experience!

The Minnesota Mama Shop

We’re pleased to bring you our MN Mama pop-up shop! Due to popular demand, our Rochester Mom gear will be available for purchase.

The EXCLUSIVE premier of our e-commerce pop-up shop will be made available FIRST to Bloom Attendees during our live on the 26th. There are limited quantities of our products so you’ll have first dibs!

Event attendees will also have the chance to win of each of the items below by completing the expert panel quiz!

Premium Event Sponsor


Thanks to our partners Vanicream, all event attendees will be receiving FULL sized jars of Vanicream.  Make sure you tune into the video in the virtual event to learn about their line of products for the entire family…all gentle enough for baby.

Virtual Table Sponsors

In our passionate pursuit of local, we are thrilled to connect you the businesses below.  Please take the time to visit each of our table sponsors (and make sure to get your passport stamped for our grand prize when you do!).  Our sponsors are excited to meet you! Enjoy!

Giveaway Sponsors

Who doesn’t love a good giveaway? We’re excited to present you with so many great items to win, all thanks to our wonderful giveaway sponsors!  Each Bloom General Admission ticket includes five giveaway tickets to enter the giveaways of your choice and each VIP ticket includes ten giveaway tickets but you have the opportunity to receive more!

Jeremiah Program offers one of the nation’s most successful strategies for transforming families from poverty to prosperity two generations at a time. Jeremiah prepares determined single mothers to excel in the workforce, readies their children to succeed in school, and reduces generational dependence on public assistance. The Rochester MN campus broke ground last year and close to 40 families are now being served in the newly opened Rochester campus!

$3 cash donation will get you one extra giveaway ticket, $5 will get you two extra giveaway tickets and $10 will get you four giveaway tickets.  The more you donate, the better your chances of winning – it’s that simple! We hope you will participate in this important initiative of giving back to moms and families in our community for a chance a giveaway from one of these businesses! When checking out, please indicate how many giveaway tickets you would like and these donations will go directly to Jeremiah Program.

Swag Sponsors

Each Bloom attendee will go home with an incredible swag bag full of wonderful goodies and products for you to enjoy from the businesses listed below! Please fill out our digital passport by commenting on each businesses video. Submit your name to our drawing once you’ve completed your passport and you could win our GRAND PRIZE that will be announced soon!


**Please Note** No tickets will be available at the door. ALL tickets must be purchased beforehand. We are selling a limited number and expect them to go fast. Due to the nature and planning of this event, we cannot accommodate cancellations or refunds. This includes weather, host venue cancellation, or any Act of God.  By purchasing a ticket you are permitting Rochester Mom to take photos of you at the event for promotional use. All ticket holders will be added to the Rochester Mom email list for communication purposes.  All VIP ticket holder emails will be given to Erin Young Portrait Design prior to the event for communication purposes.